Project Mechanics

The Dearing Group Case Study

The Dearing Group is dynamic marketing and new media communications company.  They help companies weave the internet and web 2.0 technologies into traditional marketing programs to create better customer experiences, increase sales, and expand web visibility.

Their clients ask them to do a lot of things.  Whether it be marketing, web strategy or support for a difficult project.  It's safe to say most of the Dearing Group projects have a web component, involve social media  and consistently push the marketing envelope.

The Dearing Group needed a web presence to serve as a hub for their distributed web content.  They publish on several blogs and other social media sites.  They needed a way to bring all their content under a single unified brand.  Project Mechanics Web Services provided a platform to consolidate content from different sources including Blogs, Twitter, De.licio.us, Flickr, and Google Calendar.

The result was a site that not only highlighted the many actives of the Dearing Group but also demonstrates how hyper-publishing can be used to get your message out to the public, while maintaining a strong brand stratgey that reinforces rather than dilutes the brand.

 


| Monday, August 17, 2009 12:00 AM

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