Free Trade Magazine Subscriptions & Technical Document Downloads
Browse through our extensive list of free Information Technology magazines, white papers, downloads and podcasts to find the titles that best match your skills and interests; topics include technology, IT management, business technology and e-business. Simply complete the application form and submit it. Remember to fill out the forms COMPLETELY. All are absolutely free to professionals who qualify.
|Customers, across both BtoB and BtoC markets, do not see channel lines or boundaries. The lines of service and engagement expectations have blurred where regardless of market, industry or even geography, customers expect to have a relevant, personalized, seamless experience when, where and how they choose to initiate it. This requires a fundamental shift in mindset, shedding the old Business-to-Business or Business-to-Consumer mindsets, instead adopting a mindset that delivers a connected, personalized and relevant experience in a Customer-to-Business approach.|
Join the CMO Council as we invite industry leaders to share how their commerce-focused engagement strategies have transformed into Customer-to-Business led strategies that deliver highly relevant and seamless state-of-the-art interactions across the channel of their customer's choosing. Brand leaders will present their own experiences in developing these strategies while industry experts in eCommerce customer experience will share key trends and requirements shaping this new omni-channel mandate.
Susie Sapsara, Head of Global eBusiness, Mine Safety Appliances (MSA) Global
|Web chat is quickly becoming the preferred communication channel for today's online consumer. When implemented correctly, web chat also has one of the highest satisfaction ratings among all online channels.|
How can you ensure your initiative meets or exceeds your goals?
Download our eBook, The Do's and Don'ts of Web Chat with former Gartner Research Director, Johan Jacobs, to learn:
|This white paper focuses on the repercussions of the revolutionary advancements within the video conferencing space and the fact that video conferencing has finally stepped out of the boundaries of the enterprise meeting room and into the hands of the masses. Although relatively recent, the migration of video conferencing from the board room and onto users' desktops, notebooks, tablets, smart phones, and even into their living rooms has already increased the value of visual collaboration for many information workers and organizations. However, the ability to video conference with workers in meeting rooms, at their desks, and on the road has given rise to a new challenge ... the need for scale.|
|This brief will discuss:|
|Video Conferencing is rapidly moving out of the conference room and onto the desktop, smartphone, and tablet. Thanks To inclusion of video as a core UC component, enterprise technology leaders are increasingly deploying video to individuals as part of their unified communications initiatives, while integrating personal video into room systems, and enabling conferencing beyond the enterprise. Spurred By the growth of consumer services such as YouTube, Companies are making significant investments in video content delivery and management; finding use cases ranging from formal training and distance learning, to simply enabling employees to create their own video as a collaboration mechanism. Taken together, enterprise technology leaders must plan for a future in which video is pervasive, both real-time conferencing as well as user-generated content. Finally, enterprise technology leaders should evaluate the opportunity for cloud-based video conferencing solutions to reduce costs and improve flexibility.|
By Irwin Lazar, Vice President and Service Director, Nemertes Research
|In the past, employees have expressed frustration with video conferencing tools, citing fear over whether the technology will let them down at a crucial discussion point; uncertainty about basic conferencing do's and don'ts; and concerns over their ability to master the technology. They are often uncomfortable using business-grade video conferencing systems due to the misconception that the technology is much more complex and cumbersome than its consumer counterparts. This is a common myth, despite the fact that the technology on the market today is much more user-friendly than what many organizations may have deployed even just a few years ago. Overcoming these barriers is critical for companies that want to reap the benefits of video conferencing and maximize their Return On Investment (ROI).|
|Small and mid-size organizations are encountering a transition in their businesses, and they must react to the new way of working to stay competitive in an increasingly global and virtual marketplace. More and more, employees are working from remote sites and home offices, while their customers and business partners are located all over the world. Even as companies strive to keep costs low and productivity high, they are faced with supporting a growing contingent of dispersed workers and customers, in the most effective way possible.|
|Companies should look for video systems that are easy to use, that integrate well with existing communications platforms, and that require little-to-no management support, especially for day-to-day use. This is especially important as company's look to make video communications as comfortable as placing an audio call or sending an e-mail or text.|
|Seventy percent of mobile apps are abandoned after the first use. To avoid this fate, your solution needs to create a rich User Experience (UX), incorporating social media and brand loyalty. Doing so requires a deep understanding of your users, what they're looking to do, and how. Check out Mobiquity's paper “UX- It's all About Your Audience.” In it, they discuss: |
|In an increasingly omnichannel world, online brandjacking doesn't just impact digital channels; it impacts customer loyalty and overall brand health. Misguided affiliates can hijack your brand, unwittingly leading to lost web traffic, confused customers and other harmful consequences.|
As a marketing professional, you'll want to download these proven tips to avoid affiliate abuse, optimize your brand's digital strategy and capture additional revenue.
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Trade publications are magazines written for a specific profession, vertical market, industry or trade. - created at http://www.b2bwhiteboard.com.
http://ITChannelPrograms.com Which IT channel trade publications for U.S. small business VARs and MSPs? Load up your browser favorites with this list of 17 t...